Linea — The Future of Housing
Linea is a fictitious organization that I created as part of a design challenge. I conducted market research, built a business structure, and designed a full brand identity.
After having a full understanding of the current real estate market I came up with Linea, a new way to own homes. After writing a core story, I developed the brand’s personality and behavior as the basis for the creative work.
The project included a full identity system to work across multiple applications, brand guidelines, marketing campaign, UI prototypes and sub brands development.
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Creative Direction, Brand Strategy, Market Positioning, Brand Identity, Product Design, App Design, UX design, UI design, Website, Marketing Campaign, Print + Packaging Collateral, Sub Brands Development
